e - commerce

Hudson Store, now a standout e-commerce fashion destination, partnered with zazzy (In association with AIOps) to revamp its Shopify presence. this case study showcases the journey to redefining their bold and edgy offerings, focusing on design innovations and strategic execution that enhanced user experience and brand resonance.

UX
UI
shopify
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introduction

Year

2022 - 2023

Services

UX, UI , Design system, Shopify

Client

Hudson Malta Sales Ltd

Country

Malta

Target Market

Malta / Italy

Brief

Hudson Store is Malta's premier e-commerce platform, delivers trendy apparel, footwear, and accessories.

Our Role

zazzy's involvement in redeveloping Hudson Store's Shopify site was crucial, aiming to boost user engagement and simplify the buying journey. our redesign delivered a modern, responsive interface that retained the brand's unique identity while embracing contemporary design trends, ensuring an enhanced shopping experience that marries form with function.

challenges

increasing product visibility

we've redesigned the product cards by showcasing focused and essential product information and images. these key details are presented upfront, eliminating the need for users to dig deeper to access fundamental results.

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reimagined brand cards

in order to infuse the platform with a contemporary vibe, we elevated the font style and incorporated premium images that adhere to a modern design language, all the while ensuring readability remains uncompromised.

enhance search
experience

dedicated to refining the user experience, we meticulously attended to even the minutest details. particularly, in the case of search bars – a crucial functionality for e-commerce – we elevated the search experience by introducing auto-suggest options and relevant product images directly during the search process.

seemless checkout

our paramount focus has been enabling users to make well-informed purchase decisions. in pursuit of this objective, we present comprehensive product information, quantity, and pricing during the checkout process. we offer features such as the ability to remove items, add them to a wishlist, and facilitate one-click purchases, streamlining the entire experience.

arrow

Increasing product visibility

We've redesigned the product cards by showcasing focused and essential product information and images. These key details are presented upfront, eliminating the need for users to dig deeper to access fundamental results.

arrow

Reimagined brand cards

In order to infuse the platform with a contemporary vibe, we elevated the font style and incorporated premium images that adhere to a modern design language, all the while ensuring readability remains uncompromised.

Enhance search
experience

Dedicated to refining the user experience, we meticulously attended to even the minutest details. Particularly, in the case of search bars – a crucial functionality for e-commerce – we elevated the search experience by introducing auto-suggest options and relevant product images directly during the search process.

Seemless checkout

Our paramount focus has been enabling users to make well-informed purchase decisions. In pursuit of this objective, we present comprehensive product information, quantity, and pricing during the checkout process. We offer features such as the ability to remove items, add them to a wishlist, and facilitate one-click purchases, streamlining the entire experience.

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solution

our primary emphasis has consistently been on crafting a strategically user-friendly platform while fostering trust through a seamless and transparent experience. additionally, we've ensured this experience remains consistent regardless of the device users are accessing the website from.

we've ensured that the moment users arrive on our website, they're greeted with a premium ambiance, exuding trust through modern fonts, images, and design language. the seamless search process ensures users swiftly locate what they seek. categories are conveniently upfront, eliminating the need for extensive digging. lastly, our impeccable checkout process empowers users to make informed decisions, with the freedom to add or remove items through a simple one-click purchase.

Responsive

E-Commerce

Strategy

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