2022 - 2023
UX, UI , Design system, Shopify
Hudson Malta Sales Ltd
Malta
Malta / Italy
Hudson Store is Malta's premier e-commerce platform, delivers trendy apparel, footwear, and accessories.
zazzy's involvement in redeveloping Hudson Store's Shopify site was crucial, aiming to boost user engagement and simplify the buying journey. our redesign delivered a modern, responsive interface that retained the brand's unique identity while embracing contemporary design trends, ensuring an enhanced shopping experience that marries form with function.
we've redesigned the product cards by showcasing focused and essential product information and images. these key details are presented upfront, eliminating the need for users to dig deeper to access fundamental results.
in order to infuse the platform with a contemporary vibe, we elevated the font style and incorporated premium images that adhere to a modern design language, all the while ensuring readability remains uncompromised.
dedicated to refining the user experience, we meticulously attended to even the minutest details. particularly, in the case of search bars – a crucial functionality for e-commerce – we elevated the search experience by introducing auto-suggest options and relevant product images directly during the search process.
our paramount focus has been enabling users to make well-informed purchase decisions. in pursuit of this objective, we present comprehensive product information, quantity, and pricing during the checkout process. we offer features such as the ability to remove items, add them to a wishlist, and facilitate one-click purchases, streamlining the entire experience.
our primary emphasis has consistently been on crafting a strategically user-friendly platform while fostering trust through a seamless and transparent experience. additionally, we've ensured this experience remains consistent regardless of the device users are accessing the website from.
we've ensured that the moment users arrive on our website, they're greeted with a premium ambiance, exuding trust through modern fonts, images, and design language. the seamless search process ensures users swiftly locate what they seek. categories are conveniently upfront, eliminating the need for extensive digging. lastly, our impeccable checkout process empowers users to make informed decisions, with the freedom to add or remove items through a simple one-click purchase.