B2B marketing has a trust problem. And honestly, most agencies haven't done much to fix it.

I've spent enough years in this industry to see the same cycle repeat. A company hires an agency, gets impressive strategy decks & beautiful dashboards, and six months later the CEO is still asking the same question: where's the pipeline?

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The agency model used to be straightforward.

Companies needed external expertise, fresh perspective, and execution capacity. Agencies provided that. The relationship worked because both sides had clear incentives - good work led to good results, which led to long partnerships.

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That equation broke somewhere in the last decade.

The B2B marketing space got flooded with agencies that looked identical, sounded identical, and promised identical results. The real differences only showed up after you'd signed:

• Strategy presentations that took weeks to build but months to actually implement.
• Reporting that looked impressive but never connected to revenue.
• Teams that were senior in the pitch and junior in the execution.
• And "partnership" that felt a lot more like project management than actual collaboration.

If you've been through this cycle, you already know how exhausting it gets. And if you haven't, consider yourself lucky.

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We wish to lead this change by solving these exact problems, and that's why we exist.

I started zazzy in 2020 because I wanted to build the agency I'd want to hire. We began as a design studio - and a good one. Awards, enterprise clients, work we were genuinely proud of.

But working closely with B2B companies taught us something important: great design without a growth engine behind it is just expensive decoration. So we built the full engine including demand generation, conversion strategy, SEO, email marketing, LinkedIn growth, everything a B2B company needs to turn brand presence into actual pipeline.

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A few operating principles we decided early on and haven't changed:

• We work on retainers because B2B marketing needs time to compound, and we'd rather build something that grows than deliver a project and disappear.
• We embed with our clients' teams — not as vendors who attend a weekly call, but as people who sit in the dashboards daily and treat your targets like our own.
• We underpromise and overdeliver. It's not sexy, but it works. See what one of our clients Melooha has to say. We are with them from the start of their first line of code.
• We lead with honesty. If something isn't working, we say it before the quarterly review forces the conversation. And, we measure ourselves in pipeline and revenue

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We believe this industry needs fewer agencies that sell marketing and more partners that build growth. That's the standard we hold ourselves to for every engagement and relationship.

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If any of this resonates, I'd genuinely love to hear from you.

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Cheers!
Jay Mistry
Founder & CEO, zazzy